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CoNtEXT iS KiNg
All good marketing requires a rich understanding of context – environmental and personal.We are always embedded in a context. The time of day; the weather; the people we are with or not with; our...
View ArticleMarketing & the 5 W’s: why every marketer should take a journalism class
Journalism 101. Who, what, when, where, why, how?… these key dimensions that are the foundation of journalism can also be used to design great marketing & segmentation strategies, and to...
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